SEO tools
These tools handle the small, repetitive parts of search engine optimisation. They run in your browser, so the pages, URLs and text you enter are never sent anywhere, and there is no sign-up.
Meta checker
Check the length of a page title and meta description and see a search result preview before you publish.
Slug generator
Turn a page title into a clean, lower-case, hyphenated URL slug, with accents removed and common words optionally dropped.
UTM builder
Add utm_source, utm_medium and utm_campaign to any link so your analytics show where visits come from.
Keyword density
Paste your text to see which words and phrases you repeat most and each phrase's share of the text.
Robots.txt generator
Build a robots.txt file with allow and disallow rules and your sitemap address, ready to copy.
Sitemap generator
Paste your page addresses and get a valid sitemap.xml file to upload, with an optional last-modified date.
FAQ schema
Write your questions and answers and get FAQPage JSON-LD markup to paste into a page, with a note on when Google shows it.
Meta tag generator
Create the title, description, canonical, robots, Open Graph and Twitter card tags for a page, with a share preview, and copy the HTML.
Hreflang generator
Generate hreflang link tags, sitemap entries or HTTP headers for the language and country versions of a page, with checks for common mistakes.
htaccess redirects
Generate Apache .htaccess rules for 301 redirects, forcing HTTPS, choosing www or non-www, a custom 404 page and switching off directory listing.
Schema markup generator
Generate JSON-LD structured data for an organization, local business, article or breadcrumb trail, with checks for missing fields.
Link extractor
Paste HTML to list every link on it, with link text, internal or external status and nofollow flags, and copy the URLs.
How to choose the right tool
For on-page work, use the meta title and description checker (with a preview of the search result), the meta tag generator, the URL slug generator and the keyword density checker. For crawling, the robots.txt, sitemap and hreflang generators and the htaccess redirect generator. For structured data, the FAQ schema and schema markup generators, and the UTM builder for campaigns and the link extractor for auditing a page.
Accuracy, sources and privacy
The tools follow what search engines publish: title and description length guides, the robots.txt and sitemap formats, hreflang rules and schema.org types. Search engines do not promise to follow any of them, and the length limits are pixel-based in practice. Generated code should be tested before it goes live. Everything on these pages runs in your browser. What you type is not sent to a server, not stored by us and not added to the web address.
Questions about seo tools
How long should a title and meta description be?
Titles are cut at about 60 characters and descriptions at about 160, though the real limit is a width in pixels. The checker shows a preview.
Does keyword density still matter?
Not as a target. Use the checker to spot stuffing and to see which words dominate, but write for readers.
Is the generated schema valid?
It follows the schema.org types and Google's documented properties. Test it in Google's Rich Results Test before publishing.
Are my URLs or text sent anywhere?
No. The tools run in your browser.
Questions about seo tools
How long should a title and meta description be?
Titles are cut at about 60 characters and descriptions at about 160, though the real limit is a width in pixels. The checker shows a preview.
Does keyword density still matter?
Not as a target. Use the checker to spot stuffing and to see which words dominate, but write for readers.
Is the generated schema valid?
It follows the schema.org types and Google's documented properties. Test it in Google's Rich Results Test before publishing.
Are my URLs or text sent anywhere?
No. The tools run in your browser.
Looking for something else?
There are 336 tools and calculators on the site across 23 subjects — tax, benefits, grades, trades, sport, everyday maths and free picture tools.
Browse every tool and calculator